Course Overview
Digital Marketing is one of the fastest-growing career fields in the world. This comprehensive program covers everything from SEO and SEM to social media strategy and analytics. You'll work on live campaigns, real client projects, and build a portfolio that showcases your expertise.
What You'll Learn
- Search Engine Optimization (SEO) - On-page, off-page, technical SEO, and keyword research
- Search Engine Marketing (SEM) - Google Ads, bidding strategies, and campaign optimization
- Social Media Marketing - Strategy for Facebook, Instagram, LinkedIn, Twitter, and YouTube
- Content Marketing - Blogging, video content, email marketing, and content strategy
- Analytics & Reporting - Google Analytics, Google Tag Manager, and data-driven decision making
- E-commerce Marketing - Amazon, Flipkart, and D2C brand marketing strategies
Curriculum
Module 1: Digital Marketing Fundamentals
2 WeeksModule 2: SEO - Search Engine Optimization
4 WeeksModule 3: SEM & Google Ads
3 WeeksModule 4: Social Media Marketing
4 WeeksModule 5: Content & Email Marketing
3 WeeksModule 6: Analytics & Data-Driven Marketing
3 WeeksModule 7: Capstone Project & Portfolio
3 WeeksProjects You'll Build
- Complete SEO audit for a live website
- Google Ads campaign with real budget management
- Social media content calendar and strategy for a brand
- Email marketing funnel with automation
- Full analytics dashboard with actionable insights
Certification
Upon completion, you'll receive a SkillForge Academy Digital Marketing Certificate recognized by 500+ hiring partners. You'll also be prepared for industry certifications like Google Ads, Google Analytics, and HubSpot.
